{"id":24524,"date":"2025-05-06T13:02:24","date_gmt":"2025-05-06T13:02:24","guid":{"rendered":"https:\/\/northbaysolutions.com\/case-studies\/getir-enhances-multi-language-support-and-efficiency-using-ai-chatbot-built-on-aws\/"},"modified":"2025-10-22T10:13:57","modified_gmt":"2025-10-22T10:13:57","slug":"getir-enhances-multi-language-support-and-efficiency-using-ai-chatbot-built-on-aws","status":"publish","type":"post","link":"https:\/\/northbaysolutions.com\/case-studies\/getir-enhances-multi-language-support-and-efficiency-using-ai-chatbot-built-on-aws\/","title":{"rendered":"Getir Enhances Multi-Language Support and Efficiency Using AI Chatbot Built on AWS"},"content":{"rendered":"

\"AI<\/span><\/div><\/div><\/div><\/div><\/div>

Meet Our Customer<\/strong><\/p>\n<\/div>

Founded in 2015, Getir<\/a> is a trailblazer in ultra-fast delivery services, offering groceries and restaurant meals on-demand through its intuitive mobile app. As a leader in the convenience economy, Getir rapidly scaled its operations, expanding both its customer base and geographic reach.<\/p>\n<\/div><\/div><\/div>

The Challenge<\/strong><\/p>\n<\/div>

Getir's rapid expansion created the need to scale customer support operations quickly. The growing complexity and volume of customer queries\u2014ranging from order statuses to product issues\u2014required support agents to handle diverse inquiries across various languages. This led to inefficiencies, longer wait times, and increased operational costs.<\/p>\n

Getir initially developed a basic chatbot that offered conversation summarization and tagging, but as the company expanded, this solution proved inadequate for addressing its evolving support needs. Getir turned to NorthBay\u2019s expertise to implement an advanced, AI-driven system based on Retrieval-Augmented Generation (RAG) to streamline operations and enhance customer service.<\/p>\n<\/div><\/div><\/div><\/div>

Vision<\/strong><\/p>\n<\/div>

Getir envisioned a customer support experience transformed by AI-driven technology. Their goal was to reduce the burden on human agents by using advanced bots that could automatically summarize chat conversations and generate assistive scripts, empowering agents to deliver faster, more accurate responses while maintaining high-quality support.<\/p>\n<\/div>

Solution<\/strong><\/p>\n<\/div>

NorthBay developed and deployed a sophisticated AI-driven customer support solution tailored to meet Getir\u2019s needs. The solution centered on a RAG-based chatbot system that leveraged advanced natural language processing and retrieval capabilities to:<\/p>\n