{"id":16905,"date":"2022-06-07T14:41:47","date_gmt":"2022-06-07T14:41:47","guid":{"rendered":"https:\/\/northbaysolutions.com\/case-studies\/next-generation-e-commerce-on-aws-how-northbay-solutions-helped-the-site-see-success\/"},"modified":"2025-10-22T10:45:23","modified_gmt":"2025-10-22T10:45:23","slug":"next-generation-e-commerce-on-aws-how-northbay-solutions-helped-the-site-see-success","status":"publish","type":"post","link":"https:\/\/northbaysolutions.com\/case-studies\/next-generation-e-commerce-on-aws-how-northbay-solutions-helped-the-site-see-success\/","title":{"rendered":"Next Generation E-Commerce on AWS: How NorthBay Solutions Helped \u2018The Site\u2019 See Success"},"content":{"rendered":"

<\/i>All Case Studies<\/span><\/a><\/div>
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Industry<\/strong><\/p>\n

Services<\/a><\/p>\n<\/div><\/div><\/div>

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Solution<\/strong><\/p>\n

Application and DB Migration<\/a><\/p>\n<\/div><\/div><\/div>

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Partner<\/strong><\/p>\n

AWS<\/a><\/p>\n<\/div><\/div><\/div><\/div>

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\"Next<\/span><\/div><\/div><\/div>

Meet Our Customer<\/strong><\/p>\n<\/div>

The Site is a fashion company on a mission to offer a unique, high-touch, luxury shopping experience<\/a>, and eventually, an online shopping mall and social network where customers can join a live video room with a live host who displays luxury items in an intimate setting.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Challenge<\/strong><\/p>\n<\/div>

The team at The Site needed to launch a scalable, highly available SaaS platform on which it could onboard fashion brand merchants to host virtual storefronts in an aggregate via a virtual mall. The sophisticated eCommerce platform would require a low-latency video streaming experience, a modern responsive and adaptive UI, and be scalable enough to support thousands of stores and millions of shoppers.<\/p>\n

Leaders at The Site were familiar with the AWS Cloud and eager to leverage the full suite of AWS services to help them move their business further, and faster. What they needed to get started as a partner with proven expertise in architecting and implementing AWS-based infrastructure<\/a> and applications.<\/p>\n<\/div><\/div><\/div><\/div>

Vision<\/strong><\/p>\n<\/div>

The Site\u2019s vision is to expand the offering into a full-fledged social network, where shoppers can watch product demonstrations and purchase them in real-time inside the video experience. Additionally, thousands of shoppers can join Influencer demonstrations, then purchase the same products.<\/p>\n<\/div>

Implication<\/strong><\/p>\n<\/div>

To realize their ambitious plans to revolutionize the shopping experience, The Site needed a scalable, highly available SaaS platform \u2014and they needed it fast. They also required separate environments for development, as well as for giving demonstrations to prospects, investors, and other key stakeholders.<\/p>\n<\/div>

Solution<\/strong><\/p>\n<\/div>

As an AWS Premier Consulting Partner<\/a> with more than 350 AWS certified employees, leaders at The Site knew that NorthBay was the right partner to architect a highly available AWS-based infrastructure and application.<\/p>\n

They were enthusiastic about the widely lauded NorthBay \u201cOne Team\u201d model, whereby our team works hand-in-hand with client teams, so they have ample opportunity to learn from and actively engage with our experts. It\u2019s our belief that only through knowledge sharing and mutual accountability can both NorthBay and our clients gain a shared sense of ownership. Additionally, this type of team structure better supports the agile development process needed to accelerate timeframes. Finally, The Site needed a partner who would take on the management, operations, and support services for both the infrastructure and the application post-deployment, which NorthBay is equipped to do.<\/p>\n

Our joint team began reviewing the code and functionality of the existing prototype. We decided to utilize Twilio for video streaming and Vue.js for responsive UI, along with AWS services including Fargate, S3, CloudFront, IAM, Aurora, CloudWatch, EventBridge, API Gateway, Parameter Store, CodePipeline, and CodeBuild.<\/p>\n

Other efforts included building integrations with Stripe for payments, and Twilio video for the video conferencing capability. Security best practices, such as the principle of least privilege and multifactor authentication were used to protect both the environments as well as related intellectual property.<\/p>\n

From the outset, we used CloudFormation to enable an infrastructure-as-code approach to all infrastructure for the development and operational activities. AWS Control Tower was used to build out the multi-account strategy.<\/p>\n

Once the new infrastructure (AWS IaaS) and business application were deployed, we turned our attention to providing ongoing operational and technical support to ensure that all environments are available and performing as needed. We configured CloudWatch and Sentry performance monitoring services to ensure that the AWS Infrastructure and applications are operating at optimal levels. Additionally, NorthBay monitors and reports on monthly budget utilization to optimize resources and spending.<\/p>\n<\/div>

AWS Services<\/strong><\/p>\n<\/div>

Amazon CloudFront<\/a>, Amazon Aurora<\/a>, AWS Fargate<\/a>, Amazon S3<\/a>, AWS IAM<\/a>, Amazon CloudWatch<\/a>, Amazon EventBridge<\/a>, Amazon API Gateway<\/a>, Parameter Store<\/a>, AWS CodePipeline<\/a>, AWS CodeBuild<\/a>, AWS IaaS<\/a>\n<\/div>
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